Publishers are facing new challenges as generative search engines like Perplexity AI reshape how users find information. Building on our first post, we analyze the financial impact to publishers of content licensing deals. Using an example, we leverage our model to assess the tradeoff between lost ad revenue and new revenue opportunities.

Publishers have been signing licensing deals worth hundreds of millions of dollars with AI companies, yet no one truly knows how to value a content library in this context. In this post, we introduce our algorithm for assessing the value of a content library to AI companies.